LeBron James and the KIA K900

The Cleveland Cavaliers star LeBron James has finally made the perfect vehicle choice, he has joined the KIA brand to be the ambassador of the luxurious KIA K900 sedan.

“KIA is also the title sponsor of the NBA and they did a lot of great promoting as far as the game. And to try to promote the game, I thought it was fitting.” LeBron said of the new sponsorship.


James has won a few KIA cars as the result of winning the league’s MVP award, which he has previously always donated to charity, but this past summer, his business partner Maverick Carter said car enthusiast James asked if he could get the new K900 to drive around. Kia, which is now entering its eighth year as the official vehicle of the NBA was happy to oblige.

“It was a great call to get,” said Tim Chaney, vice president of marketing at Kia Motors America. “We were not actively seeking another endorser, but LeBron told us, after driving the car around this summer, that he liked it so much, that we decided to partner with him.”

“Everything that I do, I want it to be authentic to what I do,” James said. “And what Kia is about, they’re a pretty cool brand to be with. I’m just excited I’m able to be with them.”


The 420-horsepower V8 engine is more than enough to get LeBron to the games on time. And the interior is loaded with leather, wood trim and even the rear seats are heated and can recline. This is the first time superstar LeBron James has ever endorsed a vehicle, and this is the perfect vehicle for him to start.

For more information about the KIA K900 visit the professionals at Round Rock KIA at 600 Jeffrey Way in Round Rock, Texas or give them a call at 512-617-5000 today!

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Posted in Kia Automotive

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